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Since 1999, BrandForward, a strategic brand consultancy, has helped more than two hundred organizations:

  • Better understand their customers through in-depth research


  • Create unique and emotionally compelling brand missions, visions, values and promises


  • Powerfully and consistently communicate their brand promises through their identity systems


  • Simplify their brand architectures


  • Identify additional ways to deliver on their brand promises at each point of customer contact


  • Transform employees into informed and enthusiastic brand advocates

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Brad VanAuken is recognized as one of the world’s leading experts on brand management and marketing. Brad is a much sought after speaker and writer.  He has been interviewed by ADWEEK, CNN, Entrepreneur magazine, Forbes magazine, Fox News, HLN, Inc. magazine, Investor’s Business Daily, NPR and The Bloomberg Money Show.



Brad's book Brand Aid was first published by AMACOM in 2003, and has sold more than twenty thousand copies in the USA, making it a best-selling business book. The book has been translated into Japanese, Korean and Russian. Other versions of the book have been published under the titles The Brand Management Checklist in the UK and Branding in India. The book is used to teach brand management and marketing at many business schools throughout the world.


The completely updated second edition of Brand Aid was published December 2014.

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