Dan Vandenberg is the president of Consumer Vision, Inc., a marketing research firm focused on helping companies and organizations understand and predict their consumer’s attitudes and behavior, and translating that information into successful marketing programs. Dan has 13 years of marketing research experience working for top notch consumer-driven companies: General Mills, Kraft and Hallmark. While at Hallmark, he headed up the new business development and brand management and marketing research functions.

Dan founded Consumer Vision, Inc. five and a half years ago. Consumer Vision’s clients include Applebee’s International, Bausch & Lomb, EnergyOne, Hallmark Cards, The Minute Maid Company, ProMail Services, The Sentry Group, and Birch Telecom.

Dan holds a BBA degree in Marketing and Management from the University of Wisconsin-Madison, and an MBA in Marketing, also from the University of Wisconsin-Madison. He has completed many formal training classes, including multivariate statistical analysis, tools and techniques for data analysis, positioning/segmentation research and strategic marketing research.

Dan is an active member of the American Marketing Association, and serves on the external advisory board of the AC Nielsen Center for Marketing Research at the University of Wisconsin-Madison.