Jocelyn Goldberg-Schaible has been part of the research field, from one perspective or another, since 1974. She was among the first women to graduate from Princeton University, and did so with honors. She earned her MBA from Harvard Business School, where she was recipient of the Wall Street Journal Student Achievement Award. Her biography has appeared in "The International Who's Who of Women", "Who's Who of Emerging Leaders in America", and "Who's Who in America". She was also a 2001 Athena Award nominee.

Jocelyn began her research career at John Hancock as a statistical technician, then moved to the client side of the research process in product management at General Foods. Bausch & Lomb then brought her to Rochester to be part of a strategic and tactical planning team, where she learned the value of market research as the legwork for the strategic planning process. She then joined Gordon Black Corporation [the organization now known as Harris Interactive] and became the firm's director of key account marketing. Eventually, her independent streak, and her commitment to the fact that "better is better" means more than "bigger is better", led to the founding of the Rochester Research Group on January 1, 1985.

Jocelyn's community involvement has included serving on the University of Rochester Medical Center's Board of Governors [where she still serves as a senior advisory member], Geva Theater's Board of Trustees, M&T Bank's Directors Advisory Council, and the Boards of Directors of the Harvard Business School Club of Rochester and the Jewish Community Center. She was also elected for two five-year terms as Vice President of her Princeton class, and recently accepted the nomination for a third five-year term. Her commitment to the outdoors includes 25 winters as a professional ski instructor at Bristol Mountain, experience with Outward Bound and NOLS, two volunteer stints in the Israeli Army, and several dogsled and kayaking trips to the Alaskan bush.