Jim Eschrich is the president of Catalyst Qualitative Services, Inc., which specializes in qualitative consumer research. Jim is a highly sought after qualitative researcher. Prior to founding Catalyst Qualitative Services, Inc. five an a half years ago, Jim had four years of market research experience working for an advertising agency and ten years working for Hallmark Cards.

Catalyst Qualitative Services, Inc. clients include the following: Hallmark Cards, Inc., Sprint PCS, Sprint, CellularOne, BellSouth, Mobillink, Ameritech, GTE, Monsanto, AFL-CIO, Sonic, Well’s Blue Bunny, Coors, Mead Johnson, La Petite Academy, Marriott, Ford Motor Company (Lincoln Mercury
Division), Proctor & Gamble (Tide), UtiliCorp United, Bausch & Lomb, Pearle Vision, Marks Brothers Jewelers, Inc., Health Mid-West, KU Medical Center, Sun Health, Stormont-Vail, Marion Health Center, Mercy Hospital, Castle Medical Center, Golden Valley Memorial Hospital, Cox Health Systems, Eidson & Partners, Missouri Lottery, JCPenny, CrownPro, Tropicana Products and Center for Management Assistance.

Jim has a BS degree in marketing and second BS degree in travel and tourism, both from Niagara University.