Jim McDowell, McDowell Marketing (marketing and intellectual property licensing)

Daniel J. Ovaitt, Grass Roots Product Solutions (product management)

Peter W. Connors, Jr., Beacon Hill Research Institute (competitive strategies and marketing plans)

Ann Willoughby, Willoughby Design Group (design, brand identity)

Kevin Horvath, Horvath Design (design, brand identity)

Several other marketing research firms

Several other brand identity firms

Several public relations and communications firms

Retail merchandising designers/consultants

Three human relations and organizational development consulting companies

Several other brand management consulting firms

One executive recruiting firm specializing in brand management