BrandForward, Inc. partners and affiliates are seasoned marketing professionals with strong track records of success. Most of them previously were middle to senior level marketing executives with extensive experience managing brands, marketing to consumers and conducting brand research. They have worked for companies ranging from Hallmark Cards, Procter & Gamble and Saatchi & Saatchi to General Mills, Kraft Foods and Sapient. They have provided service to a wide variety of companies including American Century, Applebee's International, Bausch & Lomb, Coors, DuPont, Ford Motor Company, GE, JCPenny, Kodak, The Lee Company, Marriott, Sara Lee, Sprint, Volvo and Yellow Freight.